The term GDPR has become an important topic of discussion in recent years, especially for small business owners, start-ups and marketers. If you do not comply with the GDPR, you may face real threats to what you are doing and even find yourself in hot water.
This article helps explain how to keep your company emails in line with the latest GDPR rules when sending emails to potential customers, past customers, and more.
So what is GDPR?
The General Data Protection Regulation (GDPR) is a data protection reform plan implemented by the European Commission that has helped to balance the rise of the "digital age". It was initially agreed in January 2012, adopted in April 2016 and finally effective from May 2018.
This new plan is a set of rules designed to give online users anywhere in the world more control over their data and online privacy. Although established and adopted in Europe, the impact of these rules goes far beyond and applies worldwide.
The main purpose of the new rules was to help the community to fully benefit from the growing digital economy and all the opportunities it had to offer.
It makes sense that the Internet, a place where we spend so much time, gives us up-to-date information and allows us to make money, has a specific set of rules and laws to ensure that everyone is protected and accountable. The GDPR is Europe's attempt to advance the curve, and - so far - it has done so, although there have been some important lessons learned from everyone involved.
And What means GDPR compliance….?
GDPR compliance (simply) means that you are following the new guidelines set by the European Commission.
This means that organizations need to ensure that they are authorized to collect, use and share personal data, which includes:
- Email address
- Phone
- location Data
- names
- IP addresses
- Mobile device IDS
In the digital world, this is valuable information to protect, and it can be easy for businesses to use it without consent and protection
Checklist to make sure your emails are GDPR compliant
Here are some advantages and disadvantages of sending emails in GDPR:
1) Only send emails to people who have agreed to receive them.
You must have an up-to-date contract with your users before you can continue to send them business-related materials.
2) Explain how you received or found an email.
If you find someone's email on LinkedIn, on the personal site or on other social media platforms, you can send an email. If you received an email list from another company, this is in violation of the rules and is now allowed.
3) You can send a cold email to someone who you think would benefit from your message.
But what you do after this can put you in hot water under the new GDPR rules. Many marketers will create an automatic follow-up sequence for an original email that leaves every two weeks in hopes that persistence will be offset.
The person will have to join or choose to join a particular email list before he can add it to his follow-up list.
4) Protect your saved data.
If you have a large database of past, potential and current customers, you must protect it from the hands of others. It is not acceptable for your stored data to be intercepted by anyone outside your organization.
5) Make it easy to delete or unsubscribe future recipient emails.
By allowing email recipients to unsubscribe or unsubscribe from future emails, you can choose to agree or not. Remember, this does not mean NO and you will not be able to contact us again this way, but you will follow the new GDPR rules.
Do your homework and check out the latest GDPR rules.
GDPR is a new set of standards for most people working in marketing, sales or entrepreneurial roles. It is normal to be confused and intimidated by what you should and should not do. All you can do is look at the latest developments to get more informed about it.
There is plenty of new content released all the time to help you understand how to make sure your clients' emails are secure and GDPR compliant.
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