The presence of social media has become a major part of modern marketing. Much of what we can achieve in today's era in terms of success comes down to one word: PERCEPTION. Whether you are looking to become the next top model in New York or a smaller business owner who wants to gain greater market share in your city, sales and opportunities seem more plentiful when we are perceived as important and prestigious.
This social norm was what enabled Social Revelation, a highly successful social media marketing agency, to benefit from the help of individuals and entrepreneurs around the world to achieve their short and long term goals. Social Revelation has spent the last 5 to 6 years studying social media strategies with a broad focus on the Instagram platform.
Here are the top 5 marketing strategies that Social Revelation says everyone should implement when trying to grow their brand:
1) Using hashtags:
Most people understand the hashtags and how they work but have not yet fully optimized their benefits. Instagram lets you use 30 hashtags.
Therefore, everyone should use them. It turns out that Hashtags increase job engagement by up to 35%!
One technique you can use is to divide your hashtags into several categories: 10 hashtags with more than 250,000 hits / 10 hashtags with more than 500,000 hits / 5 hashtags with more than 1,000,000 hits / 5 hashtags specifically designated for your company.
These hashtags should be related to your image and niche. Make them your first comment too. Never in your captions. No one will see your tags.
2) Create your network within your niche:
The network of contacts with people within your niche is huge. Cross-advertising among them is one of the fastest ways for a page to grow.
Stay with people relative to your size if you want to spend cross-promotions without spending your investment money.
Of course, if you have an investment, you are free to access larger pages in your niche and pay for a story or place a shout on their side. Paid promotions and cross-promotions are quick and effective ways to increase your brand.
3) Take advantage of the history feature:
The resources of the story give the brand the opportunity to interact with its followers, thereby increasing engagement.
People like to connect. Daily publishing of your story helps users feel connected!
Don't be afraid to show your face back! People like to know who works behind the scenes. Please!
Use poll stickers or questions in the stories when available to take your engagement to a whole new level!
4) Consistent accounting:
Posting is the key to constant growth. The more your posts are in the world with your hashtags, the more likely you are to be discovered.
This is not rocket science, but many people fail in social media marketing. The goal is to develop a sense of expectation in your audience. Be consistent and write at the same time each day.
This allows your audience to wait when it is likely that you post, and begin to develop a sense of anticipation to see the content that a page they love launches on a daily basis. Be careful not to overpublish.
We don't want to send spam to our users where they feel every time they sign in, they just see their pictures.
Practical rule:
Less than 10,000 followers: no more than 2x a day
20 to 50 thousand followers: 2 or 3x daily
50 to 100 thousand followers: 3 or 4x daily
250 k or more followers: 4 to 6 times a day
** According to experts it is not necessary to put more than 4 hours apart or 6 times a day.
5) Utilize the algorithm to go viral:
You probably spend some time on the exploration or popular page when connected to your Instagram.
Ever wonder how people put their photos there? Is it pure luck or luck? No, it's not. I managed to land on the Explore page several times consistently.
It is critical to understand how the algorithm works. One of the biggest factors in the algorithm is the rapid and real involvement for a short period of time after publication. This tells the algorithm that your post is considered popular and is worth enough to appear on the exploration page.
Comments are more important than likes, and engagement with GREAT pages is what really makes the difference here. If you can generate a lot of likes and comments within 24 hours of publishing on major pages, you probably come to the exploration page.
Viral content is another key to consistently accessing the exploit page in social media marketing. Don't think you can put in an infomercial and explore multiple times. You better have access to a very large audience network to pull this off as in millions in reach.
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